Adapted from Roomvo’s case study ‘How Roomvo Transformed the Customer Experience for SANIPEX GROUP’ by Tom Martin.

From refined marble-effect kitchen slabs to spa-worthy bathroom tiles, we offer a wide range of porcelain stoneware tiles and slabs from more than 25 prestigious brands, and Roomvo is helping our customers to visualise each product within their own spaces.

Mohamed Rashid, our Category Manager for Tiles and Slabs discusses his insights with Tom Martin, Content Marketing Manager for Roomvo.

At SANIPEX GROUP, we work with clients from all over the world. What do they value most?
Customers value our commitment to quality, comprehensive one-stop-shop services, prompt delivery, and robust after-sales support. The assurance of design-led and aspirational products, tailored to suit a range of tastes and budgets, is also highly appreciated.

Our emphasis on guaranteed quality, durability, and endurance in every product resonates with our customers, as does our collaboration with exclusive suppliers who prioritise attention to detail, exceed innovative standards, and adhere to European sustainability criteria.

What are the advantages of porcelain and ceramic materials?
Clients value the low-maintenance benefits of porcelain and ceramic tiles and slabs, with superior stain and water resistance when compared to natural stone. As a top choice for design professionals, porcelain is lightweight and versatile, offering endless potential for indoor and outdoor spaces.

What were the challenges we needed to solve before partnering with Roomvo?
While we offer a bespoke CAD rendering service, we needed a convenient, user-friendly solution to help customers visualise our tiles and slabs in their rooms, anytime and anywhere. By showing customers how our products would look in their space, they can get a visual understanding of their preferences and needs.

How can our customers use Roomvo?
Our website offers designers, architects, and homeowners easy access to Roomvo. The room visualiser is great for giving customers an immediate impression of how their finished projects will look.

Why was Roomvo chosen over other room visualisation platforms?
It is quick, effective and easy to use. We received strong recommendations from our suppliers that are already using Roomvo, including Del Conca and Sant’Agostino. It is a tried and tested solution.

In the showroom, our sales team uses the room visualiser to assist clients in envisioning their spaces quickly, helping to streamline the decision-making process, particularly for homeowners and individual customers.

What results have we seen with Roomvo so far?
We have noticed increased product engagement on our website, including increased product views and website sessions. Reviewing our annual report, we observed a 71% surge in product views on the Roomvo visualiser compared to the previous year – averaging 10 products per session.

What do our customers think?

We have had very positive feedback so far. Roomvo has been helping our customers to plan their projects accordingly. The visualiser is accessible and easy to use, and it delivers immediate results.