Global EN 
UAE
Qatar
KSA
UKGet to know us
For over 30 years, we have built our prestigious product portfolio, extended our client base and propelled
our business
to service the MEA, UK, Europe and Africa through our Retail, Trade, Project and Digital channels.
From humble beginnings in a small office in Dubai specialising in plumbing products, we have since expanded
globally
to become the leading provider of quality, design-led solutions for indoor and outdoor spaces.
Combining the highest quality Bathroom, Kitchen, Surfaces, Lighting, Hardware & Ironmongery,
Outdoor Living, and
Home
Automation
Solutions with exceptional customer service, SANIPEX GROUP offers a one-stop-shop for architects,
interior
designers, developers, retailers and private clients.
Established in Dubai, UAE in 1995, SANIPEX GROUP is ready to deliver your next project. With showrooms in
key
locations including Dubai, Abu Dhabi and London, alongside an established presence with partner retailers in
over 40
countries, at SANIPEX GROUP, the customer always comes first.
Our Own Brands
Quality, style and value are at the heart of every SANIPEX GROUP brand.
Turning the most personal spaces into spa-like sanctuaries for over 25 years, BAGNODESIGN offers bathroom collections that lead the way in design-led innovation.
Inspired by Italian design and engineered for everyday living, BYSTRO presents indoor and outdoor kitchen appliances and fixtures of exceptional style, quality and functionality.
Drawing from the very best of international design, GYMKHANA offers stylish, comfortable and highly durable outdoor living products for any space.
Blending form and function into every design, SANAURA offers luminaires for a range of needs and for every space, indoors and out.
Offering trend-led tiles and slabs in varied textures, finishes and formats, SURFACES by BAGNODESIGN provides versatile solutions for indoor and outdoor spaces.
Intuitive and reliable, RICHMOND products are conceived with both guests and hoteliers in mind, offering effortless usability, elegant form and robust performance.
Meeting requirements for stylish yet serviceable solutions, AQUAECO offers compliant public washroom products for value-engineered specification within high-traffic spaces.
Catering to the finer details of specification, AQUADRAIN produces high-quality, design-led shower channels and floor drains for domestic, commercial & industrial installations.
Partner Brands
Curating the world's finest brands across every category we serve.
30+ Years of Excellence
We strive for excellence in everything we do.
Group Directors
Investment
In 2024, Aliph Group became a 25% shareholder in SANIPEX GROUP. This was a highly strategic move for the company, bringing specialist expertise to the management team and enabling us to advance our long-term growth plans to achieve AED 1 billion in turnover within the next few years.
Company Vision
Retail
Our showrooms are central to our operations. In response to growing demand for personalised experiences,
we bring our luxury lifestyle offerings together to create one-stop destinations for our clients.
At every showroom, our highly trained team is on hand to provide guidance and support, ensuring each visit
is efficient, enjoyable and tailored to client needs.
Projects
Our project division is the premier choice for industry professionals working across a variety of projects. We support every stage of a project, from the design concept stages that ensure product compatibility and compliance, through to project delivery, site-visits and after-sales support. Backed by decades of experience and expert knowledge, we operate across UK and Europe, Middle East, Oceania, Africa and Asia.
Trade
Trade With partners and customers throughout the Middle East, United Kingdom, Africa, Europe, & Asia we ensure a quick turnaround for our customers, irrespective of location.
Digital Presence
The SANIPEX GROUP website is the Group’s most extensive and accessible retail and specification platform, offering over 30,000 products to clients across the UAE and internationally, with curated ranges also available in the UK, Qatar, and KSA.
At the heart of Clerkenwell — London's most celebrated design district — the BAGNODESIGN Architecture & Design Gallery stands as the definitive destination for luxury bathroom specification in the UK. Spanning two floors across 200m² at 119 Charterhouse Street, the space is a carefully considered toolkit for architects, designers, and professional specifiers — conceived to inspire, inform, and equip at every stage of the design journey.
Immersive room sets and curated displays bring the full BAGNODESIGN portfolio to life — from premium sanitaryware and brassware to luxury furniture, freestanding bathtubs, and showering solutions. Rooted in a deep 'Made in Italy' influence, every collection reflects an unwavering commitment to exceptional craftsmanship, timeless elegance, and design-led innovation.
Showcased across more than 120 partner retail showrooms, the BAGNODESIGN collection continues to grow its presence across the UK — the company supports the business growth from its logistics and service in Bristol, Leeds.
Facilities
Our 5,000 sq. ft. Innovation Centre is home to over 100 employees across product development, marketing, and merchandising. Designed as a collaborative creative hub, it is where concepts are explored, prototypes are developed, and collections are refined before launch.
With a full fitted studio for photography and individual category areas for development, this hub has everything required to enable the teams to design without hesitation. Guided by insight into everyday living, client perspectives, and emerging technologies, our Product Development team ensures every collection is thoughtful, bespoke, and design-led, while upholding a unified standard across the group's portfolio of brands.
SANIPEX GROUP operates across the Middle East, UK, Asia, Africa and Europe, delivering a comprehensive portfolio of premium brands and products. More than a distributor, SANIPEX is a fully integrated business combining strategic sourcing, stocking, manufacturing, technical expertise, and global distribution from its world-class facilities in Dubai, Borgomanero (Italy) and the UK.
At our Slab Fabrication Facility in Jebel Ali, Dubai, we cut porcelain stoneware Tiles and Slabs to exact specifications using advanced high-pressure waterjet cutting machines and high-speed 5-axis bridge saws. Our dedicated profiling equipment delivers seamless, made-to-measure solutions for designers, architects, and developers at any scale.
Services
Our Design and Development team are dedicated and passionate ensuring we bring the latest, inspiring and most up to date products to our clients.
The collections across our in-house brands are built to complement and complete one another, from BAGNODESIGN coated brassware and BYSTRO kitchen appliances to GYMKHANA outdoor furniture, SANAURA lighting, and RICHMOND architectural hardware. While each collection is distinct in character, all are connected through a refined and cohesive design language.
Marketing gives each brand its voice and runs as a 100% in-house team. Website, photography, brochures, exhibitions: all created internally, none outsourced. Working alongside product development from the earliest concept stage, they shape the narrative around every collection, translating craftsmanship and design intent into campaigns, content, and brand experiences that resonate with architects, interior designers, developers, and homeowners. Their remit spans market research, brand strategy, creative direction, photography, digital and social content, PR, trade events, showroom activations, editorial partnerships, and lead generation building demand across the markets we serve and reinforcing the identity of each brand within the group.
Product Testing
Our in-house product testing and maintenance workshop facilities replicate real-life environments to accurately demonstrate performance under different conditions and scenarios. We work in full compliance to various certifications, including water consumption (LEED, ESTIDAMA), accessibility (ADA, DOCM), healthcare building (DHA, HTM63), and hygiene (WELL) standards.
Quality Control
Our in-house quality control facility implements risk-based inspections utilising modern tools and adhering to rigorous product standards. A Quality Assurance Program with sophisticated KPI procedures is applied across the global supplier base for full accountability. At our in-house Coating facility, our QC team inspects around 3,000 pieces of Armour-coated BAGNODESIGN brassware every month to ensure 100% quality.
At SANIPEX GROUP, we are taking steps to create a sustainable impact across our entire value chain. Through our own brand portfolio and collaboration with 100+ industry-leading brands, we offer sustainably made products across our Bathroom, Kitchen, Tiles & Slabs, Outdoor Living, Lighting, Hardware & Ironmongery and Hospitality categories.
With over 900 members of staff from 47 nationalities working with SANIPEX GROUP, we take pride in the fact that a quarter of our employees have worked with us for over a decade. We are a family, a team and we work together to deliver the best possible service.
